10 Ways to Increase Your Book Sales and Earn More Money as an Author This text provides general information. The information you want to find from your research includes: You can find all this information on Amazon in the reviews of your competitors books or by doing some solid keyword research, as this article covers in detail. The information provided is for informational purposes only and should not be considered financial, tax, or legal advice. All told, print book sales have risen more than 18 percent since the start of the pandemic in early 2020. This doesnt apply if youre listing your box set on places like iBooks, Kobo, or Barnes & Noble. First-quarter sales were given a big boost by Spare by Prince Harry, which sold about 1.1 million copies during the period and was also the bestselling book for the first half of the year. Having a series, for either fiction or nonfiction, is an excellent way to increase your sales. Print book sales remain strong at over 650 million annually, according to data firm Statista. Your summary should be clear, readable and gripping. click here to reactivate your immediate access. Affiliate Disclosure: We may be compensated from the retailer if you purchase a book or product recommended on this website. Meaning, with our new cover, we were nearly 4 times more likely to get a sale each time the book was displayed with the new design. More than double. As the U.S. transitions from a pandemic to an endemic, shopping for books in a physical store delivers a pleasurable experience that readers have missed. For decades, women read nearly twice as many books as men, but the gap has narrowed significantly. All rights reserved. Your ideal outcome section is where you show readers what life could be like if they fixed their problem. Hi Seton, pre- and post-publication marketing efforts are really important for increasing your book sales. This is especially important when the book is first released, so you need to get those early reviews in fast while youve still got the buzz around your launch. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. New releases helped make romance the fastest-growing adult fiction genre in the first six months of the year, with sales up 34.6%. And dont try to re-invent the wheel! Clicking on the following button will update the content below. But what made it such a big change? Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Here are some titles #BookTok recommends Updated. Put simply, were afraid of looking stupid and wasting our money, even if its only 99 cents. You can also pay to get your book featured in book websites email newsletters, that often go out to hundreds of thousands or even millions of readers who like books like yours. Heres what were keeping a close eye on: Over the next 12 to 24 months, sales will remain strong. That's the most since the research company . Better understanding how we selland what we sell. Non-fiction is hugely popular right now, especially in printed formats. This cookie is set by GDPR Cookie Consent plugin. And again, we tried out a few different book descriptions with our Amazon Advertising experiment and found that amping up the language (rather than focusing on plot points) helped us boost conversions by over 30%. All he lacks in his plans for dominion is the One Ring the ring that rules them all which has fallen into the hands of the hobbit, Bilbo Baggins. Publishing Industry Sales Rose 12.2% in 2021, Says AAP - Publishers Weekly To find out more about PWs site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com. Summary: the information were presented with is the same (e.g. Mass market paperbacks had another steep decline, falling 17.8%, and accounted for only 3.6% of unit sales recorded by BookScan in the first six months of 2023. The cookies is used to store the user consent for the cookies in the category "Necessary". We hear from writers in the ProWritingAid community all the time that they find the prospect of marketing their books daunting. Discard the rest. After soaring 18.9% in the first half of 2021 over the comparable period in 2020, unit sales of print books retreated in the first half of 2022, dropping 6.6% from 2021 levels. Cautious OptimismThough the majority of U.S. authors have experienced significant income declines since the start of the pandemic, many in the book industry remain positive. Easy! But just how difficult is it to get sales especially as an independent author? And if youd like to dive into this topic in even more detail, check out this replay of the live training session I did in August. NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. Sales of audiobooks are skyrocketing in recent years! That's what gets people interested, and gets them buying. Book Sales Up, Readership Down January 25, 2022 Photo by Karen Arnold under a public domain license Both publishers and booksellers celebrated the news that print book sales were up 9.1 percent last year. All Rights Reserved. With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continuing shortages, skyrocketing logistics costs, and competition for limited printing capacity will likely lead to higher cover prices. ProWritingAid is far more than just a grammar checker. 4. Digital comics sales have been steadily increasing as more platforms develop and more publishers create online versions of their comics. DENVER Frontier Airlines is nickel and diming you - again. It's hard to compete online, however, with the likes of Amazon, which offers deep discounts. An example of data being processed may be a unique identifier stored in a cookie. That is, getting someones attention, keeping it, and then having them come back time and time again to buy your latest releases. That target market consists of people whove already read your book and other people who would be interested in reading a book like yours. Its interesting to note that most successful bestselling titles in the ebook category are fiction, while non-fiction dominates for hard copy sales. Frank Nguyen, Marketing Specialist at Studicus. Due to varying update cycles, statistics can display more up-to-date Given the stability of the format, its amazing just how much there is still to talk about, and how vital book publishing remains even as many newer technologies have come along. For off-site access, click here. we know what the premise of the book is) but the language used gives us a better emotional connection to the characters and events that are about to unfold. For off-site access, click here. Call:1-800 -278-2991 (outside US/Canada, call +1-847-513-6135) 8:00 am - 4:30 pm, Monday-Friday (Central). Often, theyll also leave a review on Amazon and GoodReads for you (helping with that social proof!). Results were more mixed in the young adult category, where declines were relatively modest, with fiction down 2.7% and nonfiction declining 3.4%. GET THE TRAINING! The largest decline came in the sci-fi/fantasy/magic area, where sales fell 11.3%. Theres 9 things you need on your landing pages to help you start building your platform. Once someone enters their details, theyll be added to your email database and you can automatically email them a welcome message containing a link where they can get their gift. It all comes down to clicks and conversions. They're charging people for . Demographics are just as important as sales numbers if you want to use this information for your work. Plus, each blog post gives you the opportunity to add more new subscribers to your list so you can email them about your book and your future books. Atomic Habits by James Clear was #1 on the adult nonfiction list so far in 2022, selling about 694,000 copies, more than the 396,000 copies it sold in the first six months of 2021 and also ahead of the 455,000 copies The Hill We Climb by Amanda Gorman sold in the first half of 2021, which made it the categorys top seller then. Book sales in general picked up in the past year, according to NPD BookScan, with print book sales increasing by 9 percent to 825.7 million - the highest it's been since BookScan started . To find out more about PWs site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com. A huge increase in fiction units sold led the way, with young adult fiction sales jumping 30.7 percent, adult fiction up 25.5 percent, and childrens fiction up 9.6 percent, respectively. 23 Gripping Book Industry Statistics [2023]: How Many Books Were These cookies track visitors across websites and collect information to provide customized ads. Even more interesting, the improvement from cover 2 to cover 3 (which only looks to be a slight change) was nearly 50% again! Just six percent claimed reading to be their favorite way to spend an evening, far below spending time with family (33%) or watching television or movies (23%). Driven by booming appetites for crime novels,. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But the only way a business succeeds is by earning customers and growing sales from that service, product, or information. Other new releases that did well were two Colleen Hoover books, Heart Bones and Never Never, which sold approximately 430,000 and 374,000 copies, respectively, and Emily Henrys Happy Place, which sold about 415,000 copies. Where can I find detailed book sales figures or statistics? Seton During http://www.directcostscutters.com. And with that, it becomes easier to turn an interested visitor into a book buyer. Print sales still outweigh digital editions significantly, but digital sales increased by 750 million dollars in 2020. . Print Books Had a Huge Sales Year in 2021 By Jim Milliot | Jan 06, 2022 Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD. So that's inevitable, since the number of titles read per person hasn't increased much. The "Author Central" feature on Amazon.com does provide BookScan data to current authors only. Thank you Kaelyn for your article on how to get publicity for your book. Lisa Lepki is Fictionary CMO and a former ProWritingAid employee. Now were watching the publishing industry sands shift with new innovations as streaming video platforms, next-gen celebrity book clubs, and new social media phenomena like #BookTok continue to blaze new paths for reading and learning about books. Reviews can increase book sales, so reach out to book bloggers, book review sites, and other platforms that regularly highlight new books. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. You can do these solo, or with promo partners (see above). For the year ended Jan. 2, 2021, units hit 750.9. One great way to get your work out there is to add a blog to your website. Paper Shortages Continue to Delay Book PublicationPaper mills are not only cutting back, but theyre switching from book grade papers to, in their view, more profitable types of paper products, said Integrated Books Internationals Bill Clockel in a recent interview. While male readership declined only slightly over the same time period, going from 10.4 books in 2016 to 9.5 in 2021, this decrease in the number of books women read will particularly impact fiction sales, given that women account for 80 percent of all fiction sales in the U.S., U.K., and Canada. For nonfiction, there are a variety of ways you can do a series. The main focus is making that webpage or landing page as effective as possible. With the exception of holidays/festivals/religion, sales in all juvenile nonfiction subcategories fell in the period, with both history/sports/people/places and education/reference/language posting declines of more than 11%. In other words, we nearly doubled the number of people clicking through to our book page by changing out the cover. Then, in the transformative benefits portion, you list out, often in bullet form, how your content will transform your readers lives. Self-publishing has become a viable option for writers of all genres who chose to skip the search for a well-known publisher. So we can work out a rough idea of how many clicks we need (and you can adjust up or down depending on your revenue goals) but how do we get those clicks? Hoover, of course, is one of the big beneficiaries of BookTok, and five of her books were on the top 20 list for the year to date. Its hard to find good resources that would cover all the most important statistics about book sales in one place. It costs you precisely nothing. Necessary cookies are absolutely essential for the website to function properly. If you can set up your titles, keywords, and category choices to target the right people you can see amazing results. You can find out more at https://Bookthority.com, I authored a nonfiction book titled Combatting Wastefulness & COVID-19 Etc. ISBN 978-1-80369-238-8 available on AMAZON since February 2022. (More bestselling books of the year so far will be featured in next weeks issue.). E-book sales fell 10.5% and downloadable audio sales dropped 2.6%. New to PW? 29 Book Sales Statistics, Facts, and Trends in 2023 - MARKINBLOG :). You can read more about me. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Hold book club meetings. E-Commerce Sales Surged During the Pandemic - Census.gov According to NPD BookScan, total first-half print sales were 362.6 million, down from 386.6 million a year ago. If you sign up to their free service, they send you an email three times a day that you can skim through to see if any of the requests fit with your book. You usually get about a post a day. Find your information in our database containing over 20,000 reports. All the major categories except adult fiction had declines, with the largest drop coming in the industrys biggest category, adult nonfiction, where print sales fell 10.3%. According to Geoff Affleck, the top five selling categories for hard copy books on Amazon.com are: Meanwhile, for e-books the most popular categories are: Those who have not read in the past year are less likely to have any college education and are most likely to make.
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